I Help Revenue TeamsHit Targets

Through proven strategies built for them so you can focus on what matters, building your business

Sales & GTM Enablement

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What I Bring to the Table

I’m Cristina Aprile, Founder & Principal of Cristina Aprile Consulting, a boutique consultancy helping ambitious businesses scale smarter.


I specialize in sales enablement and Go-to-Market strategy for small to medium-sized companies, designing custom programs that accelerate onboarding, close skill gaps, and drive measurable revenue growth—without the cost of a full-time hire.


My approach is simple: partnership, expertise, and impact. I work as an extension of your team, bringing hands-on experience, agile solutions, and a relentless focus on results.


Every company deserves the tools and expertise to grow—I make sure you have both.

Does this Sound Familiar?

You’ve built something great—but sales ramp-up is slow, targets are missed, and hiring a full-time expert just isn’t in the budget.

Onboarding drags. Processes feel messy. Managers juggle too much and growth ambitions stall because your sales team isn’t fully equipped to succeed.

You know enablement is important for your teams to scale sustainably, but you don't have the time or resources to do it right.

Create an effective learning culture

Measurable Impact

Custom-made to your needs

Not just a learning plan. How teams learn directly correlates to their success and overall business performance

Make the effort count with bottom-line analytics


Don't be stuck in a pre-built box. Your Enablement strategy should reflect your individual team's needs and business goals.

Catalog of Services

Custom Program Design

Developing tailored enablement programs that align with your company’s unique goals, culture, and growth stage.

Enablement Strategy Development

Crafting long-term strategies to drive sustainable revenue growth, productivity, and team effectiveness.

Communication Strategy

Designing communication frameworks that ensure clarity, consistency, and impact across your revenue organization.

Sales Onboarding Excellence

Creating onboarding experiences that accelerate ramp-up time and empower new hires to succeed quickly.

Skills & Knowledge Gap Analysis

Identifying gaps in capabilities and providing actionable insights to close them.

Career Growth & Skills Matrix

Building structured frameworks that support career progression, skill development, and retention.

End-to-End Program Management

Managing enablement initiatives from strategy through execution, ensuring seamless delivery and measurable results.

Analytics & Reporting

Developing tailored enablement programs that align with your company’s unique goals, culture, and growth stage.

Real Results

GTM Onboarding from Scratch

Designed and implemented comprehensive onboarding programs tailored to eight GTM roles, including Account Executives, Solution Engineers, Customer Success Managers, and Inside Sales Reps. Personally onboarded 16 hires in their first month, enabling managers to focus on coaching. 


The result: 

  • Reduced ramp time from 4 months to 1 month, significantly accelerating time-to-productivity.

Field Kick-Off. End-to-End

Planned and executed Spryker’s 2025 GTM field kick-off: a 3-day in-person event with 100+ GTM attendees across roles. Designed an agenda mixing keynotes, hands-on workshops, cross-team collaboration, and team-building activities. Teams left aligned, energized, and better equipped to tackle the year's targets.


The Result:

  • Contributed to a 15% lift in Q1 pipeline compared to the prior year.
  • Attendees rated the overall event a 4.5/5

Virtual Disco Speed Dating

Created a 2-month experiential program that immersed Account Executives and Inside Sales in realistic prospect simulations. Teams prepared and conducted fast-paced discovery and qualification calls, with immediate feedback loops to accelerate learning. The initiative strengthened critical GTM skills, including business acumen, lead qualification, teamwork, and communication. 


The result:

  • Lead-to-opportunity conversion time decreased by 20% in 3 months
  • Participants are demonstrating a stronger presence and confidence on actual prospect calls.

Hands-on Product Demo Workshop

Designed and facilitated a series of intimate workshops to prepare GTM teams for selling and demoing a new solution ahead of launch. Over 3 months, participants explored the product as customers would—completing tasks that linked key features to real business impact. The program equipped non-solution engineering teams to deliver compelling demos, ultimately saving resources.


The Result:

  • Directly contributed to 23 new opportunities identified before general availability.

What are the Clients Saying?

Exactly what we needed

"Working with Cristina was amazing. In just a few strategy sessions, she helped me cut through the noise around our internal enablement challenges and we quickly drafted a game plan. The guidance was practical and immediately applicable — from new approaches to engaging internal customer-facing teams to concrete ideas we could test right away. Within a quarter, we saw full adoption of our enablement resources across sales and solutions engineering, which translated into smoother partner interactions and faster deal cycles. I left every conversation with clarity and confidence on the next steps forward."

– Daniel Zäh 

Alliances lead, 

Gitpod

Quality content & Enablement Programs

"I have had the pleasure of working with Cristina the past few years on multiple enablement initiatives aimed at global sales resources at SAP. Cristina has great organizational and planning skills that she brings to bear across her programs and initiatives. She consistently delivers quality productions through team leadership and strong communication skills. Ultimately ,the quality of the work she produces is exceptional. I highly recommend Cristina for leading and delivering on quality content and enablement programs."

– Chris Aron 

VP Product Marketing,  

SAP Business Technology Platform

Let’s Build your Next Stage of Growth together.

Book a discovery call or submit an inquiry and explore how a custom enablement approach can take your business further.

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